Expand Your Reach

Expand Your Sales

At MarketWell Nutrition, we offer a two-phase, well-crafted approach. We dedicate ourselves to the success of each and every one of our partners, being sure to select the right exposure.

Expand Your Channels

We know how you can achieve success in multiple channels and have the right contacts to make it happen. From discount, wholesale club, drug and grocery stores, to natural health retailers, we can get you there!

Expand Your Marketing

Did we tell you that we know how to offer you full-service branding? We are experts in communication, helping you with public relations that ENGAGE AND INSPIRE YOUR CUSTOMERS.

MarketWell Nutrition
Expand Your Reach With
MarketWell Nutrition

At MarketWell Nutrition, we’re passionate about health and wellness. We know how to launch your scientifically-backed dietary supplements and proprietary ingredients into the leading global nutrition market—the USA.

We have the right skills and contacts to first assess your product attributes and then deliver to you sales, distribution, marketing, regulatory awareness, and enhanced intellectual property.

MarketWell will differentiate and protect your product, and, most importantly, bring you the strongest ROI. Click to see how our well-crafted approach can make your sales rise.

We Offer
Full Service Branding

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MarketWell Nutrition
Full Service Branding

Did we tell you that we know how to offer you full-service branding?

We are experts in communication, helping you with public relations that ENGAGE AND INSPIRE YOUR CUSTOMERS. Content is king and we will help you create, amplify, and post in both social and traditional forms of media.

Want to be seen by your customers?

We offer search engine marketing (SEM) and event marketing to be visible online and offline! Do you need expert point of sale (POS) materials, such as brochures and press kits to spread the word? We are masters at showing the world that your product is the game-changer it is.

MarketWell Nutrition
Creating Product Demand

Whether you wish to launch ingredients (B2B) or finished products (B2C) in dietary supplements, functional foods, or medical foods, we’re YOUR team. MarketWell Nutrition has a tested, well-crafted approach to bring you success. We create excitement and demand for your product by branding well and making your product truly unique, with the strongest claims possible.

MarketWell Nutrition
Our Well-Crafted Approach
What we do

At MarketWell Nutrition, we offer a two-phase, well-crafted approach. We dedicate ourselves to the success of each and every one of our partners, being sure to select the right exposure. First, we assess the landscape and where your product best fits. Then, after timelines and targets are agreed to, it’s time to sell!

We Will Assess the Landscape

It all starts with a review of what you have to offer and how well it fits the USA market. We determine your regulatory strength. We conduct a thorough competitive analysis. We ensure the right pricing strategy. We analyze scientific data, determine strongest claims, and seek to protect you from competitors offering similar products.

It’s Time to Sell!

We will make sure you have the right communication strategy that will reach targeted customers. We will promote you to the top brands and retailers, and ensure the highest level of distribution. In a word, we will make your products irresistible!

MarketWell Nutrition
Your Best Path to Market
Achieving Success Through Multiple Channels

We know how you can achieve success in multiple channels and have the right contacts to make it happen. From discount, wholesale club, drug and grocery stores, to natural health retailers, we can get you there! Or, if you prefer the direct route, we can work with network marketing and direct response channels (print, internet, radio and television) to maximize your visibility and sales. Looking to access the growing and profitable integrative medicine and medical foods channels? How about other lucrative channels, from nutricosmetics to animal health? We know the risks and rewards for each channel and can guide you from factory to family.

MarketWell Nutrition
Some Categories We Know Well
Sales and Business Development Expertise

We have the background to work with your product, whether you wish to introduce vitamins and minerals, sports nutrition and energy supplements, or specialty supplements such as joint health, cognitive health, cardio, essential oils, vision health, and mood formulas. From botanicals to mushrooms to nature-identical compounds, we can be your technical sales and business development experts in the USA.

MarketWell Nutrition
About Us

Marketwell Nutrition specializes in launching and marketing natural products, integrative medicine, and innovative medical devices. Working with us, you will have access to extraordinary copywriters, graphic designers, web marketing experts, and visual media producers.

Doug Lynch, CEO

Doug Lynch, CEO of MarketWell Nutrition has more than 20 years experience in product development, sales, and marketing in the US, Europe, and Asia. Doug is a recognized industry leader for technical sales management, business development, marketing, and global regulatory awareness. Doug has a diverse product background in raw material ingredients, dietary supplements, pharmaceuticals, cosmetics, medical foods, natural colors and flavors, and functional foods.

Doug is a recognized leader and frequent guest speaker regarding the licensing and marketing of intellectual property in natural products, global regulations, and trends in the marketplace. Doug developed over 30 SKUs for GNC, 5 dietary supplements for a major global cosmetic company (the first CPG products in the company’s history), the inaugural line of supplements sold by Walmart.com and Samsclub.com as well as a number of supplements sold into food, drug and mass retailers. Doug has also partnered with top brands including Ford, Timex and Foster Grant by licensing a global triathlon log and developing a line of sports nutrition products.

As VP of Business Development for LycoRed Corporation, Doug first assembled the core team now joining forces at MarketWell. Marshaling the right combination of B2B and B2C tactics, the team won Best Marketing Campaign at Expo West/Engredia 2014, the top-attended natural products event in the industry. Read more about Doug's accomplishments and what people are saying here.

The MarketWell Team

From start-ups to multi-nationals, our team has successfully crafted strategies to enter and win in the marketplace. We have led global sales, marketing, IP portfolio management, and business development for some of the largest ingredient and CPG companies.

Creative and Visual Arts

The MarketWell team boasts award-winning visual effects artists, graphic designers, cinematographers, and accomplished writers and directors. They have created computer-generated images for a wide variety of formats and launched award-winning and viral web marketing campaigns across the country.

Marketwell Feedback
What Our Clients Say
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Doug Lynch has been a miracle worker for our team and the best to work with. He single-handedly acted as liaison between our manufacturing partner and ingredient source to meet impossible turnaround times, which landed us distribution of our new innovation in 2 major retailers (would NOT have happened without him). He diligently brings to my attention the newest, hottest, ingredients on the market and science behind them - so we can stay on top of industry trends before anyone else. His experience in this industry is unparalleled and I now consider Doug my go-to source for all questions related to natural ingredients, sourcing, manufacturing, compliance, and innovation coming down the pipeline. Additionally, has helps with connections to some of the smartest scientists and partners who have now helped me develop our newest formulations launching in 2025 - I truly cannot wait to show them to the world! Irreplaceable and invaluable resource - thank you, Doug!

Dr. Stephanie Redmond
Founder, Dr. Stephanie’s Brand, available at Walmart/CVS
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Doug Lynch works closely with Lemme to collaborate on new product concepts and introduce innovative, science-based ingredients to our brand. We first partnered with Doug on a key ingredient in our top-selling Lemme GLP-1 Daily supplement. Since launching this product, Lemme GLP-1 Daily has won numerous awards and become a top selling GLP-1 supplement nationwide. Doug is a great, collaborative partner and actively seeks new opportunities for us. Not only does he understand the B2B ingredient side of the industry but is also knowledgeable on retail trends and consumer insights.

Nir Liberboim
Partner, Lemme Brand, available at Target and other retailers
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I recruited Doug Lynch as VP Marketing and Business Development for Lycored and have continued to work with him on several consulting projects at MarketWell Nutrition. Doug has a rare combination of commercial savvy, technical understanding and very strong work ethic. When presented a new project, Doug learns the landscape and dynamics in a true 360 degree manner and is capable of developing coherent tactical and strategical plans which are then executed upon fully.

Yoni Glickman
Peakbridge VC, Chairman of the Board
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Doug Lynch is an industry professional who can successfully penetrate new markets, particularly if you are interested in proprietary health and wellness ingredients, functional foods, and medical foods. He understands the US Market and also has global business development, sales, marketing and regulatory background. He knows the top clients and brands in the business, what they are looking for, and what steps need to be taken in order to sell them. Doug also is able to use IP to add value to products, differentiate them and protect ROI. He is both team player and a recognized leader in the field.

Morris Zelkha
CEO Lycored LTD (Ret.)
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I have known Doug for a long time and have done A Lot of business with him. He has considerable knowledge in the field of dietary supplements, nutricosmetics and cosmetics. I always find Doug extremely reliable in the service, account skills and project management. I relied on Doug in the area of Intellectual property for the ingredients he was proposing to us, and over-all we developed a great relationship that allowed his company to become our number #1 supplier in terms of volume of business. Great guy to do business with!

Harvey Gedeon
Executive VP R&D at Estee Lauder Companies (Ret.)
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At Cott, we worked on certain projects together, being a scientist myself, I admired his in-depth knowledge of Nutraceutical space along with functional foods and beverages. Not many scientists are business savvy, Doug is an exception. He uses his knowledge in building relations with consumers and businesses alike. Skilled, self-motivator, ethical and lots of fun to work with.

Prem Virmani
Sr. VP, Science & Research (Ret.) at Cott Beverages, USA INC.

The Buzz

brain health supplements
Interviews     31 Jan, 2025

In this exclusive interview for Newsweek & Investment Reports, Doug Lynch explores the future of wellness, where pharmaceuticals and nutrition converge to drive a new era of preventive health.

Read More

brain health supplements
Longevity     20 Dec, 2024

I recently had the privilege of spending three inspiring days with the Prince Edward Island BioAlliance. It was an incredible opportunity to explore their thriving biotechnology cluster and witness firsthand the innovative spirit driving their work.

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Our Recent
Case Studies
learn more
Transforming a Declining Ingredient into a Market Leader

"Marketwell’s strategic repositioning has transformed our ingredient into a global leader, and their foresight into GLP-1's potential proved invaluable."

— Client Representative
learn more
Bringing Biofunctional Proteins to Market

"Thanks to Marketwell Nutrition’s expertise, we’ve successfully entered the market with a revolutionary ingredient that’s gaining global recognition."

— Client CEO
learn more
From Ingredient Provider to Leading Brand

"MWN’s dual strategy has reshaped our company’s trajectory, leading to a highly successful brand launch and complete transformation."

— Client Executive
Contact Us
Location

174 Nassau Street, #326
Princeton, NJ 08542

Email Address

info@marketwellnutrition.com

marketwellnutrition.com
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