Commercialization & Strategic Growth Services for Functional Nutrition & Wellness Brands

Dr. Stephanie Redmond

Founder, Dr. Stephanie’s Brand, available at Walmart/CVS

Doug Lynch has been a miracle worker for our team and the best to work with. He single-handedly acted as liaison between our manufacturing partner and ingredient source to meet impossible turnaround times, which landed us distribution of our new innovation in 2 major retailers (would NOT have happened without him). He diligently brings to my attention the newest, hottest, ingredients on the market and science behind them - so we can stay on top of industry trends before anyone else. His experience in this industry is unparalleled and I now consider Doug my go-to source for all questions related to natural ingredients, sourcing, manufacturing, compliance, and innovation coming down the pipeline. Additionally, has helps with connections to some of the smartest scientists and partners who have now helped me develop our newest formulations launching in 2025 - I truly cannot wait to show them to the world! Irreplaceable and invaluable resource - thank you, Doug!

Nir Liberboim

Partner, Lemme Brand, available at Target and other retailers

Doug Lynch works closely with Lemme to collaborate on new product concepts and introduce innovative, science-based ingredients to our brand. We first partnered with Doug on a key ingredient in our top-selling Lemme GLP-1 Daily supplement. Since launching this product, Lemme GLP-1 Daily has won numerous awards and become a top selling GLP-1 supplement nationwide. Doug is a great, collaborative partner and actively seeks new opportunities for us. Not only does he understand the B2B ingredient side of the industry but is also knowledgeable on retail trends and consumer insights.

Yoni Glickman

Peakbridge VC, Chairman of the Board

I recruited Doug Lynch as VP Marketing and Business Development for Lycored and have continued to work with him on several consulting projects at MarketWell Nutrition. Doug has a rare combination of commercial savvy, technical understanding and very strong work ethic. When presented a new project, Doug learns the landscape and dynamics in a true 360 degree manner and is capable of developing coherent tactical and strategical plans which are then executed upon fully.

Morris Zelkha

CEO Lycored LTD (Ret.)

Doug Lynch is an industry professional who can successfully penetrate new markets, particularly if you are interested in proprietary health and wellness ingredients, functional foods, and medical foods. He understands the US Market and also has global business development, sales, marketing and regulatory background. He knows the top clients and brands in the business, what they are looking for, and what steps need to be taken in order to sell them. Doug also is able to use IP to add value to products, differentiate them and protect ROI. He is both team player and a recognized leader in the field.

Harvey Gedeon

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I have known Doug for a long time and have done A Lot of business with him. He has considerable knowledge in the field of dietary supplements, nutricosmetics and cosmetics. I always find Doug extremely reliable in the service, account skills and project management. I relied on Doug in the area of Intellectual property for the ingredients he was proposing to us, and over-all we developed a great relationship that allowed his company to become our number #1 supplier in terms of volume of business. Great guy to do business with!

Maya Ashkenazi

Founder & CEO - MAOLAC

We have had a positive and productive experience working with Doug Lynch and his company, MarketWell. Doug brings valuable industry knowledge, technical sales and marketing expertise, experience in intellectual property management, and strong relationships across the nutrition and healthcare sectors. These capabilities have supported MAOLAC in developing market entry and expansion strategies for clinical nutrition in the United States and internationally.

Doug has a strong understanding of health and nutrition trends and has been helpful in identifying emerging market opportunities, whether related to novel ingredients, proprietary technologies, or finished products. His perspective has contributed to our ability to better understand market dynamics and position the company accordingly.

What began as a consulting engagement with MAOLAC evolved into a longer-term strategic relationship. In recognition of his contribution and relevant expertise, we invited Doug to join the MAOLAC Business Advisory Board, a position he continues to hold today.

We continue to value Doug’s input as we navigate the global nutrition landscape and refine our commercial strategy.

I am pleased to recommend Doug Lynch and MarketWell to organizations seeking experienced strategic guidance in the nutrition and health sectors.

Talia Shavit

Head of Commerce TikTok

I’ve had the opportunity to work with Doug through the global wellness industry, and what stands out most is his ability to consistently stay ahead of where the market is going. He has an exceptional understanding of consumer and industry trends, emerging ingredients, and the science shaping the future of health and nutrition.

Doug combines deep industry knowledge with an incredible network and a genuine willingness to connect people and create opportunities. He’s someone I always enjoy exchanging ideas with, and I highly value his perspective on where the wellness industry is heading.

Transforming a Declining Ingredient into a Market Leader

Case Study

Challenge
A unique ingredient in the nutritional sector saw sales drop to just 3 MT. Despite its potential, it lacked a clear position in a competitive market.

Solution
Conducted a thorough evaluation of scientific research and potential health claims. Repositioned the ingredient as a GLP-1 Booster, foreseeing its rise as a leading category in nutrition. Implemented a License and Supply Agreement strategy to capitalize on the company's intellectual property.

Results
Sales skyrocketed from 3 MT to 10 MT in 2024, with demand forecasted to exceed 30 MT next year. Expanded distribution with strategic partners in key markets, including the UK/Ireland, Korea, Australia, New Zealand, and China. Launched the ingredient with significant companies across multiple channels, including eCommerce, online pharmacies, and health stores like Vitamin Shoppe. Successfully placed the ingredient in two major Food, Drug, and Mass Market brands.

Testimonial
"Marketwell’s strategic repositioning has transformed our ingredient into a global leader, and their foresight into GLP-1's potential proved invaluable."
- Client Representative

Bringing Biofunctional Proteins to Market

Case Study

Challenge
A client needed guidance to introduce a completely new class of ingredients—biofunctional proteins derived from upcycled colostrum.

Solution
- Supported the journey from concept to market launch, ensuring a strong foundation for the brand.
- Created awareness through a feature in SupplySide Supplement Journal, including an article and podcast interview with the client’s CEO.
- Secured co-sponsorship from a $250M+ brand for an ongoing clinical trial.
- Earned an invitation to join the client’s Global Business Advisory Board, thanks to the success of our collaboration.

Results
The groundwork laid by this collaboration has positioned biofunctional proteins as a groundbreaking addition to the nutrition industry.

Testimonial
"Thanks to Marketwell Nutrition’s expertise, we’ve successfully entered the market with a revolutionary ingredient that’s gaining global recognition."
- Client CEO

From Ingredient Provider to Leading Brand

Case Study

Challenge
An algae-based Omega-3 ingredient company wanted to grow its B2B presence while exploring opportunities in the consumer market.

Solution
- Positioned the ingredient as a leader in its category while facilitating the launch of the company’s own supplement brand.
- Developed a dual strategy leveraging expertise in both B2B and B2C markets.

Results
- The brand achieved such success with its consumer product that it transitioned fully to a finished product company, exiting the B2B space.
- This shift highlights the value of a flexible strategy and Marketwell’s ability to deliver success across multiple channels.

Testimonial
"MWN’s dual strategy has reshaped our company’s trajectory, leading to a highly successful brand launch and complete transformation."
- Client Executive