At MarketWell Nutrition, we offer a two-phase, well-crafted approach. We dedicate ourselves to the success of each and every one of our partners, being sure to select the right exposure.
We know how you can achieve success in multiple channels and have the right contacts to make it happen. From discount, wholesale club, drug and grocery stores, to natural health retailers, we can get you there!
Did we tell you that we know how to offer you full-service branding? We are experts in communication, helping you with public relations that ENGAGE AND INSPIRE YOUR CUSTOMERS.
At MarketWell Nutrition, we’re passionate about health and wellness. We know how to launch your scientifically-backed dietary supplements and proprietary ingredients into the leading global nutrition market—the USA.
We have the right skills and contacts to first assess your product attributes and then deliver to you sales, distribution, marketing, regulatory awareness, and enhanced intellectual property.
MarketWell will differentiate and protect your product, and, most importantly, bring you the strongest ROI. Click to see how our well-crafted approach can make your sales rise.
Did we tell you that we know how to offer you full-service branding?
We are experts in communication, helping you with public relations that ENGAGE AND INSPIRE YOUR CUSTOMERS. Content is king and we will help you create, amplify, and post in both social and traditional forms of media.
Want to be seen by your customers?
We offer search engine marketing (SEM) and event marketing to be visible online and offline! Do you need expert point of sale (POS) materials, such as brochures and press kits to spread the word? We are masters at showing the world that your product is the game-changer it is.
Whether you wish to launch ingredients (B2B) or finished products (B2C) in dietary supplements, functional foods, or medical foods, we’re YOUR team. MarketWell Nutrition has a tested, well-crafted approach to bring you success. We create excitement and demand for your product by branding well and making your product truly unique, with the strongest claims possible.
At MarketWell Nutrition, we offer a two-phase, well-crafted approach. We dedicate ourselves to the success of each and every one of our partners, being sure to select the right exposure. First, we assess the landscape and where your product best fits. Then, after timelines and targets are agreed to, it’s time to sell!
It all starts with a review of what you have to offer and how well it fits the USA market. We determine your regulatory strength. We conduct a thorough competitive analysis. We ensure the right pricing strategy. We analyze scientific data, determine strongest claims, and seek to protect you from competitors offering similar products.
We will make sure you have the right communication strategy that will reach targeted customers. We will promote you to the top brands and retailers, and ensure the highest level of distribution. In a word, we will make your products irresistible!
We know how you can achieve success in multiple channels and have the right contacts to make it happen. From discount, wholesale club, drug and grocery stores, to natural health retailers, we can get you there! Or, if you prefer the direct route, we can work with network marketing and direct response channels (print, internet, radio and television) to maximize your visibility and sales. Looking to access the growing and profitable integrative medicine and medical foods channels? How about other lucrative channels, from nutricosmetics to animal health? We know the risks and rewards for each channel and can guide you from factory to family.
We have the background to work with your product, whether you wish to introduce vitamins and minerals, sports nutrition and energy supplements, or specialty supplements such as joint health, cognitive health, cardio, essential oils, vision health, and mood formulas. From botanicals to mushrooms to nature-identical compounds, we can be your technical sales and business development experts in the USA.
Marketwell Nutrition specializes in launching and marketing natural products, integrative medicine, and innovative medical devices. Working with us, you will have access to extraordinary copywriters, graphic designers, web marketing experts, and visual media producers.
Doug Lynch, CEO of MarketWell Nutrition has more than 20 years experience in product development, sales, and marketing in the US, Europe, and Asia. Doug is a recognized industry leader for technical sales management, business development, marketing, and global regulatory awareness. Doug has a diverse product background in raw material ingredients, dietary supplements, pharmaceuticals, cosmetics, medical foods, natural colors and flavors, and functional foods.
Doug is a recognized leader and frequent guest speaker regarding the licensing and marketing of intellectual property in natural products, global regulations, and trends in the marketplace. Doug developed over 30 SKUs for GNC, 5 dietary supplements for a major global cosmetic company (the first CPG products in the company’s history), the inaugural line of supplements sold by Walmart.com and Samsclub.com as well as a number of supplements sold into food, drug and mass retailers. Doug has also partnered with top brands including Ford, Timex and Foster Grant by licensing a global triathlon log and developing a line of sports nutrition products.
As VP of Business Development for LycoRed Corporation, Doug first assembled the core team now joining forces at MarketWell. Marshaling the right combination of B2B and B2C tactics, the team won Best Marketing Campaign at Expo West/Engredia 2014, the top-attended natural products event in the industry. Read more about Doug's accomplishments and what people are saying here.
From start-ups to multi-nationals, our team has successfully crafted strategies to enter and win in the marketplace. We have led global sales, marketing, IP portfolio management, and business development for some of the largest ingredient and CPG companies.
The MarketWell team boasts award-winning visual effects artists, graphic designers, cinematographers, and accomplished writers and directors. They have created computer-generated images for a wide variety of formats and launched award-winning and viral web marketing campaigns across the country.
December 13th, 2016
MarketWell Nutrition, Inc., a leading consultant for global sales, marketing and strategic business development in the dietary supplement, medical and functional food industries, and Ginkgo Bioworks, a leader in cultured ingredients and designer organisms, signed a consulting contract that will allow MarketWell Nutrition to support Ginkgo Bioworks' initiatives in customer prospection, engagement and communication in the global health and clinical nutrition sectors.
“We are very proud to work with Ginkgo Bioworks,” said Doug Lynch, CEO of MarketWell Nutrition. “We believe this integration marries our expertise and knowledge in the clinical nutrition segment, regulatory awareness, and commercial relationships with multinational ingredient manufacturers, with Ginkgo's vision of designing microorganisms to produce sustainable, value-added functional ingredients. As human population increases and biomass for botanicals and marine life becomes more difficult to procure, Ginkgo Bioworks offers cutting-edge solutions to uniquely benefit our industry.”
The interaction between these two companies helps Ginkgo Bioworks, a privately funded Boston-based biotech leader, to expand its B2B relationships and position in the health and nutrition sectors.
Founded by 20-year industry expert Douglas Lynch, MarketWell Nutrition offers both B2B and B2C companies the ability to launch ingredients and finished products (supplements, cosmetics and personal care), through a combination of digital and traditional sales and marketing tactics.
Dr. Riccardo Accolla, who has extensive experience in innovative ingredient discovery, technical marketing, and healthy product formulation, will join the MarketWell core team on the work with Ginkgo Bioworks. Dr. Accolla, CEO of a-T4H Consulting, brings a wide range of relationships in relevant industry channels as well as a thorough understanding on how to translate biotechnology advances into value propositions for the customer. “I am thrilled to partner with MarketWell Nutrition on this initiative with Ginkgo Bioworks. I am convinced their game-changing approach will have a positive, long-lasting impact on the nutrition industry for the decades to come”, said Dr. Accolla.
The Princeton, NJ company specializes in launching and marketing natural products, integrative medicine, and innovative medical devices. Founded in 2014, by Douglas Lynch, MarketWell assists clients with a comprehensive product launch strategy; from inception, positioning, sales, marketing, and finished product representation. MarketWell creates custom and creative solutions to bring their clients’ products and technologies to market.
174 Nassau Street, #326
Princeton, NJ 08542
info@marketwellnutrition.com