Challenge

A unique ingredient in the nutritional sector saw sales drop to just 3 MT. Despite its potential, it lacked a clear position in a competitive market.

Solution

Conducted a thorough evaluation of scientific research and potential health claims.
Repositioned the ingredient as a GLP-1 Booster, foreseeing its rise as a leading category in nutrition.
Implemented a License and Supply Agreement strategy to capitalize on the company's intellectual property.

Results

Sales skyrocketed from 3 MT to 10 MT in 2024, with demand forecasted to exceed 30 MT next year.
Expanded distribution with strategic partners in key markets, including the UK/Ireland, Korea, Australia, New Zealand, and China.
Launched the ingredient with significant companies across multiple channels, including eCommerce, online pharmacies, and health stores like Vitamin Shoppe.
Successfully placed the ingredient in two major Food, Drug, and Mass Market brands.