Challenge

An algae-based Omega-3 ingredient company wanted to grow its B2B presence while exploring opportunities in the consumer market.

Solution

- Positioned the ingredient as a leader in its category while facilitating the launch of the company’s own supplement brand.
- Developed a dual strategy leveraging expertise in both B2B and B2C markets.

Results

- The brand achieved such success with its consumer product that it transitioned fully to a finished product company, exiting the B2B space.
- This shift highlights the value of a flexible strategy and Marketwell’s ability to deliver success across multiple channels.