Douglas Lynch Shares Insights on Longevity and Healthy Aging at SupplySide Connect NJ
The future of healthy aging was front and center at this year’s SupplySide Connect NJ, where Douglas Lynch, CEO of MarketWell Nutrition, joined a panel of leading experts to discuss emerging trends and opportunities in the world of longevity supplements.
Hosted by Informa Markets and flawlessly executed by Amanda White and Elizabeth Smith, the event brought together innovators, brand leaders, and scientists to explore how the supplement industry is evolving to meet consumer demand for healthy aging solutions. The panel discussion, moderated by the always-energetic Cassandra Smith, Senior Content Director, focused on how health ingredients are shaping the future of wellness — and how companies can position themselves for growth in a rapidly aging population. Douglas Lynch shared insights from MarketWell Nutrition’s experience in the supplement industry, highlighting the growing importance of science-backed formulations, consumer education, and product transparency. As the market shifts towards personalized health and longevity-focused nutrition, Lynch emphasized the need for brands to innovate with purpose while maintaining credibility and trust.“It’s exciting to see how far the industry has come in supporting not just longer life, but better quality of life,” Lynch said during the discussion. “Consumers today are looking for ingredients that promote vitality, cognitive support, and healthy aging — and it’s up to us as brand leaders to deliver solutions that are both effective and backed by science.”
The panel featured other prominent industry voices, including Benjamin Kane, Charlotte Traas, Devon Gholam, Ph.D., Mario Torrico, Jennifer Greer, ND, MEd, Josh Long, Jennifer Cooper, Larisa P., Eric Anderson, Alex Belknap, Lucas Eastham, and Karin Linnewiel Hermoni — all contributing to a dynamic and forward-thinking conversation. SupplySide Connect NJ once again proved to be a valuable platform for industry collaboration, innovation, and knowledge-sharing. At MarketWell Nutrition, we remain committed to helping our clients navigate the evolving landscape of dietary supplements — with a special focus on longevity, healthy aging, and wellness products that deliver meaningful results.
