Ingredient Idol winners named for new best-in-class ingredients

Posted 11 Nov, 2024         651 78 25

The annual Ingredient Idol competition at SupplySide West has become a hallmark event in the dietary supplement industry, spotlighting innovative ingredients that address key health concerns. In its latest iteration, the competition focused on three pivotal categories: healthy aging, performance, and women's health. A central figure in this year's event was Doug Lynch, President of MarketWell Nutrition, whose extensive experience in clinical nutrition and wellness spans over three decades.

Lynch's role as a judge was instrumental in evaluating the finalists, each presenting groundbreaking ingredients launched after January 1, 2023. His expertise, particularly in product development and market strategy, provided critical insights during the assessment process. Alongside fellow judges Diana Morgan, VP of Legal and Regulatory for Nutrabolt, and David Foreman, R.Ph., known as The Herbal Pharmacist, Lynch engaged with contestants through rigorous questioning, ensuring that each ingredient was thoroughly vetted for innovation, scientific merit, and market potential.

The competition featured nine finalists across the three categories:

Healthy Aging:

RiaGev by Bioenergy Life Science
cognatiQ by FutureCeuticals
Maolactin by Maolac

Performance:

Biotis Fermentis by FrieslandCampina
PeptENDURE by Gelita
ReDaxin by RedLeaf Biologics

Women's Health:

Evolved Probiotics 3613-1 by Church & Dwight / Arm & Hammer
LipoQuest Pearl Tomato by Vesta Nutra
aspurus by Waleria Healthtech

Each finalist delivered a concise presentation, followed by a Q&A session where Lynch and his fellow judges delved deeper into the scientific substantiation and commercial viability of the ingredients. This interactive format not only highlighted the contestants' innovations but also provided the audience with a comprehensive understanding of emerging trends in the supplement industry.

Lynch's contributions were particularly noteworthy in assessing the Healthy Aging category. His insights into consumer needs and market dynamics were pivotal in evaluating ingredients like cognatiQ by FutureCeuticals, which was ultimately named the winner in this category. CognatiQ, derived from upcycled coffee fruit, demonstrated significant potential in supporting cognitive function, a key concern in healthy aging.

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In the Performance category, Lynch's analytical approach was evident as he assessed ingredients designed to enhance physical performance and recovery. The winning ingredient, ReDaxin by RedLeaf Biologics, showcased impressive results in promoting strength recovery, aligning with current consumer demands for effective performance supplements.

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The Women's Health category featured innovations targeting specific health concerns for women. Lynch's evaluation emphasized the importance of safety, efficacy, and market relevance. The winner, aspurus by Waleria Healthtech, addressed menopausal symptoms with a natural formulation, meeting the growing consumer preference for non-hormonal solutions.

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Beyond the formal judging, Lynch's presence contributed to the dynamic atmosphere of the event. The competition also included a People's Choice Award, determined by audience applause, adding an interactive element that engaged attendees and highlighted the industry's enthusiasm for innovation.

Doug Lynch's participation in Ingredient Idol underscores his commitment to advancing the dietary supplement industry through the recognition and promotion of innovative, science-backed ingredients. His expertise not only enhanced the credibility of the competition but also provided valuable feedback to participants, fostering a culture of excellence and continuous improvement in product development.

As the industry continues to evolve, events like Ingredient Idol, with judges of Lynch's caliber, play a crucial role in identifying and promoting ingredients that meet the ever-changing needs of consumers. Lynch's contributions exemplify the leadership and vision necessary to drive the industry forward, ensuring that new products are both effective and aligned with market demands.