How AI Is Changing How Consumers Choose Supplements
How artificial intelligence is changing the way consumers discover, evaluate, and choose supplements. MarketWell Nutrition explores what AI-driven search means for brands, ingredient innovators, and the future of supplement marketing.
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MWN's Doug Lynch Leads SupplySide Education Webinar on Personalized Aging and Longevity Innovation
Doug Lynch, CEO of MarketWell Nutrition, participated in the SupplySide Education Series webinar on February 15, 2024, discussing personalized approaches to extending lifespan. The session covered scientific targets such as telomere length, cellular health, and the mitochondrial theory of aging, highlighting the role of nutrigenomics and bioactives like resveratrol and nicotinamide riboside.
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